What do you LOVE to do?
Specifically, what do you love to do in this profession? What lights you up? The techniques, issues that you are fascinated by or problems that you love to solve shape how you serve or wish to serve your clientele. Most of us when we start out, want to heal the WORLD! Yes, its true that massage therapy is a giant benefit to the human being and human spirit, and as time goes by we realize that not everyone WANTS the service we offer. But what about the people that do believe massage is a benefit and are looking for someone competent in this field? How do they find that someone to help them with their problems? Knowing the techniques and problems you solve will guide your marketing and will BOOM your business. Why? Because you'll be targeting you perfect client. If you don't feel comfortable working on pregnant women, it wouldn't make sense to advertise to them would it? If you don't feel comfortable working with athletes, it wouldn't make sense setting