Posts

What do you LOVE to do?

Specifically, what do you love to do in this profession?  What lights you up? The techniques, issues that you are fascinated by or problems that you love to solve shape how you serve or wish to serve your clientele. Most of us when we start out, want to heal the WORLD! Yes, its true that massage therapy is a giant benefit to the human being and human spirit, and as time goes by we realize that not everyone WANTS the service we offer.  But what about the people that do believe massage is a benefit and are looking for someone competent in this field? How do they find that someone to help them with their problems? Knowing the techniques and problems you solve will guide your marketing and will BOOM your business. Why? Because you'll be targeting you perfect client. If you don't feel comfortable working on pregnant women, it wouldn't make sense to advertise to them would it? If you don't feel comfortable working with athletes, it wouldn't make sense setting

Who are you???

Yes that's right, I asked you.. Who are you?  As a matter of fact, I have a better one... Why are you here visiting my blog? Actually I can top that one... Why did YOU decide to become a massage therapist? Why all the questions Meli? I am so glad that you asked! If you don't know why you are in this profession you won't have any direction. Most of us get into Massage because we had a great experience, wanted to help a loved one or the most popular one is, "I LOVE HELPING PEOPLE!!" Whatever it is, you must figure it out when you become serious in this career.  It will get you through the tough times when you have a client that says something really negative about you, when you feel incompetent because you can't 'fix' someones problems, when you pushed a client too far, that they are having a longer time recovering from your work. You need to understand your WHY. If you read enough business or self improvement books, they will alway